The time savings achieved by connecting disparate CRM systems cannot be overstated. Entering and re-entering data in different manufacturers' CRM systems is extremely inefficient. This solution solves a very real industry challenge.

Integrating our CRM with the manufacturer's saved us 40% of admin time, letting our team focus more on sales. Manufacturers also get a real-time funnel. We're excited to see this spread to all our manufacturers.

Reps and manufacturers are doing this to support direct CRM connectivity (especially between disparate systems) as well as pricing, inventory and shipment issues. Many manufacturers prefer the "direct connect" model vs industry platforms as they prefer proprietary offerings.